Founded in 1987, French brand A.P.C. was born from a reaction against the flamboyant fashion that was all the rage in Paris at the time. With a belief that clothes should not overshadow the personality of the wearer, A.P.C. has become renowned for its simple, well-cut wardrobe basics, inspired by workwear and free from embellishment.
The latest collection continues the theme, with some impressive pieces, especially the jackets. The clothes are very expensive but will last. The new A.P.C. range is available now at Oi Polloi.